“Sports marketing”
[ send me this essay ]
An eight page paper which looks at several aspects of sports marketing, in terms of the potential consumer base, marketing strategies, the importance of market research and the way in which these factors affect both sport itself and sports-related products. Bibliography lists 6 sources
Filename: JLsportsmark.rtf

“Unpaid Professionals” by Andrew Zimbalist
[ send me this essay ]
A 6 page summary and analysis of Andrew Zimbalist’s book “Unpaid Professionals: Commercialism and Conflict in Big-Time College Sports.” Bibliography lists 1 additional source.
Filename: RAzimbls.rtf

“Where are the Heroes” by Ed Siegel
[ send me this essay ]
A 3 page paper which examines elements of Ed Siegel’s “Where are the Heroes.” No additional sources cited.
Filename: RAedhero.rtf

“Women in Sport
[ send me this essay ]
” A paper which looks at the historical background of women in sport, and the way in which gender discrimination has affected their full participation in sporting activities. The paper also considers the way that initiatives such as Title IX in the USA and the Brighton Declaration in the UK have contributed to eradicating discrimination and allowed women to achieve parity with men in various areas of professional sport.
Filename: JLwomensport.wps

"Its Not About the Bike"
[ send me this essay ]
A 5 page discussion about Lance Armstrong's account of his fight against cancer. This paper provides several quotes from Armstrong's book as well as a detailed review of the physiological changes that come about with cancer. Bibliography lists sources.
Filename: PPlanceA.rtf