Papers On (Mass) Media & Broadcasting
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Dow Corning: A Case Study
[ send me this essay ]
3 pages in length. This is a series
of five questions involving the negative impact Dow Corning felt
after the silicone breast implant controversy. The airing of the
"Face to Face with Connie Chung" program was a one-sided one
which pitted the public against Dow Corning, and is one the
corporate giant has not yet recovered from.
Filename: JGAdowcr.wps
Dyadic Exchange and Consumer Behavior
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This 5 page report
discusses the communication exchange of one-on-one that is
referred to as “dyadic” and how it relates to consumer behavior
and marketing. What friends tell friends about any particular
item or service results in an impact on the support and
objectivity of those providing the product or service. Marketing
departments, advertising agencies, and public relations
practitioners all want to know how dyadic exchange occurs so that
they can take full advantage of what they know to be an effective
channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf
Dysfunctional Family On TV / 'Married With Children'
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A 5 page essay on this popular TV sitcom in which the writer analyzes the show from a sociological point of view. Bibliography lists 3 sources.
Filename: Marriedw.doc
Editing and Narrative
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This 3 page paper looks at two key concepts in film making; editing and narrative and considers the way in which practice and theory compare especially in the low cost or home video making arena. The bibliography cites 1 source.
Filename: TEediting.rtf
Education and Mass Media
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This 3 page paper looks at mass media and education and how the two co-exist in society. The problem of mass media, and how it hinders education, is a focus of this paper. Bibliography lists 3 sources.
Filename: SA332edu.rtf