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Papers On (Mass) Media & Broadcasting
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Advertising and Individual Autonomy
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This 5 page report discusses the argument that exists regarding whether or not advertising subverts individual autonomy and in what ways. According to “Advertising and Social Autonomy” written by Richard L. Lippke, the average consumer is not necessarily “manipulated,” however, he or she is has their “capacities to make rational choices about the implicit content of ads” restrained or overpowered. The author of this report supports Lippke’s argument and presents a number of examples of such a process in the modern “advanced” capitalist society of the United States. Bibliography lists one source.
Filename: BWadauto.wps

Advertising and Mass Media
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This 5 page paper concerns the issue of economic constraints affecting advertising decisions made by mass media executives. A 1999 issue of Family Circle is used to demonstrate that sponsors are favored over providing both sides of controversies. The endorsement of mainstream medicine due to monetary issues is also a theme of the paper. Bibliography lists 5 sources
Filename: SA7Adv.wps

Advertising and Young Women
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A 5 page paper which examines the negative affects that advertising has on young women due to false images of beauty. The paper examines articles and presents a hypothetical research model for investigating the affects. Bibliography lists 3 sources.
Filename: RAgirlad.rtf

Advertising Fallacies
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A 3 page research paper/essay that discusses the details of several ads aimed at male consumers that use fallacious arguments. Bibliography lists 2 sources.
Filename: khmalfal.rtf

AL JAZREERA BY EL-NAWAWY
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This 3 page paper gives an overview of the book Al Jazreera by El Nawaway. Various topics explored, discussed and opinions given. Bibliography lists 1 source.
Filename: MBjareera.rtf


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