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Papers On Miscellaneous Issues In Business
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APPLE COMPUTER AND SWOT ANALYSIS
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This 6-page paper provides an overview of Apple Inc.'s strengths, weaknesses, opportunities and threats, as well as recommendations. Bibliography lists 3 sources.
Filename: MTapplswot.rtf

Apple Computer Inc.
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An 18 page paper. Apple Computer changed the way the world looked at computers in the mid-1970s. This paper provides a brief history and overview of the company, Steve Jobs being replaced by John Scully only to have Jobs return to the company in its time of trouble. The computer hardware industry is discussed including the steps a company must take to be successful and the trends. This is followed by a discussion of the competition in the industry. Information technology and its role in product development at Apple Computer is then described and discussed. Apple's newest innovations are discussed as is its recent partnership with Sun and Ericsson. Data included. Bibliography lists 14 sources.
Filename: PGmacinf.rtf

Apple Computers: Financial Analysis
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The trended financial information for apple computers shows the financial reports for the past eight quarters, from the fourth quarter of 1999 through the third quarter of 2001. This 5 page paper provides a financial analysis based on the report and provides a summary of reasons why Apple is no longer a good investment. Bibliography lists 3 sources.
Filename: KTapplec.wps

APPLE INC. AND LOGO
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This 3-page paper discusses the Apple logo and its effectiveness when it comes to advertising the company and its products. Bibliography lists 2 sources.
Filename: MTapplogo.rtf

Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf


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