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Papers On Marketing Case Studies
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Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser
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This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product and its' competitive advantages. The bibliography cites 2 sources.
Filename: TEavonanew.rtf

Bair Hugger Case Study; Setting a Price
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This 11 page paper considers the 'Bair Hugger' a device to help prevent post operative patients suffering from hypothermia. The paper looks at this from a business perceptive, considering the current market for the goods and then looks at a variety of impacts on the price. The bibliography cites 6 sources.
Filename: TEbairhug1.rtf

Bank of Scotland
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This 5 page paper examines the strategy of the Bank of Scotland, now part of the Halifax Bank of Scotland group (HBOS). The paper looks at how the bank chooses to compete, what segment of the market is targeted and how, the impact of macro some macro factors and the importance f elements such as price and promotion in the strategy. The bibliography cites 4 sources.
Filename: TEbanksc.rtf

Bartech's Mini-bars
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This 11 page paper looks at the company called Bartech. Specifications for its mini-bar are relayed. The value of having these in hotels is also contemplated. Bibliography lists 3 sources.
Filename: SA615bar.rtf

BASIC SOFTWARE: A CASE STUDY
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This 7-page paper focuses on a case study about Basic Software, a Hong Kong-based company, and the negotiating relationships with its potential Nigerian partner.
Filename: MTbasstu.rtf


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