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Papers On Marketing Case Studies
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Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable example of using one case study to illustrate particular issues in the business world for students of marketing, business, management, and SWOT analysis. Bibliography only lists the primary source.
Filename: BWswatch.rtf

Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.doc

Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf

Analysis of Massey Ferguson
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6 pages in length. This paper covers several topics considering the financial problems of Massey Ferguson in the mid 1970's. The analysis determines such things as what caused the problems, how they could have been avoided, what future alternatives are available, and how best to successfully refinance a troubled company in the event of such happenings. Bibliography lists 3 sources.
Filename: JGAmferg.wps

Analysis of MEM/Renaissance Company
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18 pages in length. The MEM Company manufactures perfumes. The MEM company sells and distributes perfumes. They sell other items also. These items have trademarks. These trademarks are advertised nationally. In September 1996, the revenues decreased. The revenues decreased eighteen percent. The net loss for MEM company was seventy-four percent. MEM company sold less perfume for men. These perfumes are named British Sterling and Tinkerbell. This loss caused higher cost for management information systems. This loss also caused higher cost for merger expenses. In 1995 MEM Company had three hundred fifty employees. In December 1996, MEM company was purchased by Renaissance Cosmetics. Renaissance Cosmetics paid seven dollars and fifty cents per share for the MEM Company. Bibliography lists 6 sources.
Filename: JGAmemco.wps


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