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Papers On Marketing Case Studies
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An Analysis of Verizon Wireless
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This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.
Filename: SA446V.rtf

An Evaluation of Blockbuster's Web Site
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This 4 page paper examines Blockbuster's web site and entry into the online market. The paper is three pages and one page is a letter to Blockbuster's CEO introducing the paper. Bibliography lists 5 sources.
Filename: SA638Blk.rtf

An Evaluation of Customer Service at Quest Foods
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This 5 page paper uses a case study submitted by a student to evaluate the importance of customer service. Several questions are answered in respect to Quest and their CRM model is revealed. Customer service is discussed in general terms as well. Bibliography lists 1 source.
Filename: SA342CRM.rtf

An Evaluation of Employee Practices and Management at Taco Bell
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This 5 page paper delves into Taco Bell restaurants and provides recommendations. A SWOT analysis is included. Bibliography lists 5 sources.
Filename: SA523TB.rtf

An Evaluation of the AOL-Time Warner Merger
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This 7 page paper examines the AOL-Time Warner merger through marketing and institutional perspectives. What happened and why are things discussed. The M&A craze is discussed as a phenomenon. Bibliography lists 8 sources.
Filename: SA548AOL.rtf

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