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Papers On Marketing Case Studies
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An Analysis of Chrysler Daimler Benz
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This 8 page paper evaluates this corporation and its relatively recent merger. Problems are highlighted as is the new leadership which it is throught will bring this company to greatness. Bibliography lists 10 sources.
Filename: SA641Chr.rtf

An Analysis Of PepsiCo
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A 7 page paper analyzing the strengths, weaknesses, opportunities and threats facing the company in the coming months (as of March, 1997). The company isn't just the Number 2 soft drink manufacturer, they also own Frito-Lay and a group of restaurants including Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest market share of the snack industry both in the U.S. and the world; the group of restaruants collectively is the world's largest. Bibliography includes 5 cited references.
Filename: Pepsi.wps

An Analysis of Superdrug
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This 3 page paper provides a SWOT analysis of this drugstore chain in the United Kingdom. The paper gives much attention to marketing. Bibliography lists 3 sources.
Filename: SA337Sup.rtf

An Analysis of Textron, Inc. and the Cessna 172
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In 5 pages, the author analyses Textron, Inc. and the Cessna 172. The SWOT method is suggested for analysis of Textron, Inc. Bibliography lists 3 sources.
Filename: PCfax5.doc

An Analysis of the Kudler Website
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This 3 page paper provides an analysis of this case study provided by a student. Marketing mix is discussed. Bibliography lists 1 source.
Filename: SA828mkt.rtf

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