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Papers On Marketing & Consumer Behavior
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Assessing Boots’ Loyalty Card Effectiveness
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A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources.
Filename: KSmktLoyBoots.rtf

Assessing Characteristics Customers Want in a Supermarket
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This 3 page paper suggests a sample questionnaire to assess which supermarket characteristics are most important to the customers of a store. The paper then explains and justifies the questionnaire. The bibliography cites 1 source.
Filename: TEsupquest.rtf

Assessing Global Strategy at HSBC Bank
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A 20 page paper discussing the global banking industry as it is and as at least one bank is designing it to be. "The world's local bank" is the slogan of Britain's BSBC Bank. This is a marketing paper, evaluating HSBC's position in its industry, trends in the global market and suggesting steps that the bank can take to further differentiate it from its competitors while continuing to build on the concept of becoming "The world's local bank." Bibliography lists 18 sources. Includes 2 figures.
Filename: KSbankStrat.rtf

Assessing Markets; Saudi Arabia, Syria and Egypt
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This 15 page paper considers how markets may be assessed for the introduction of a new product and the information that will be required. The paper undertakes this by looking at the market conditions, such as population, social, cultural and economic conditions as well general infrastructure of these three countries. The bibliography cites 14 sources.
Filename: TEsaudim.rtf

Assessing OfficeMax's Website
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A 4 page paper assessing the structure and functionality of the main website of OfficeMax. The paper describes features and usefulness of the site. It also discusses supply chain and ethical issues. Bibliography lists 4 sources.
Filename: KSwebSanOffM.rtf


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