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Papers On Marketing & Consumer Behavior
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ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING
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This 3-page paper focuses on pricing as a controller of consumer behavior, and whether it's effective. Bibliography lists 3 sources.
Filename: MTconsbeha.rtf

Article Review on Adolescent Consumer Behavior
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This 5 page paper reviews an article entitled "You can't have that! A study of reactive effects and children's consumer behavior," by Amy Rummel and others. The article is summarized and critiqued. No additional sources cited.
Filename: SA212art.rtf

Aspects of International Marketing
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This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources.
Filename: TEculmar.wps

Aspects of Marketing
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This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources.
Filename: TEmaris2.rtf

Assessing a New Product at Reliance Communications
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A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source.
Filename: KSmktgProdIntroNPV.rtf


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