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Papers On Marketing & Consumer Behavior
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Amy and Air Force Exchange Services
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A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.
Filename: KSmktgAAFES.rtf

AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf

AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

An Industry Report; Outbound Tourism from the UK
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This 14 page paper examined the tourism industry in the UK, looking at the outbound tourist, The paper starts by examining the trends and growth in this sector, and then considers some of the influences that have helped increase growth,. The paper then looks at the main companies and considers the level of profitability and performance seen between 1998 – 2002 for the major players and looks at what the future may hold, including projections for increased demand. The bibliography cites 12 sources.
Filename: TEouttour.rtf

An Online Shopping Experience
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This 6 page paper examines a shopping experience and three net sites where the item was located. In this case, a Prada handbag is the object of contemplation. Ebay is the site of focus for which this handbag can be purchased at a good price. Bibliography lists 5 sources.
Filename: SA617Bay.rtf


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