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Papers On Marketing & Consumer Behavior
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Airline Deregulation Today
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8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources.
Filename: JGAdereg.wps

Airline Marketing Since September 11th
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17 pages in length. The ripple effect of September 11th's terrorist attack has touched virtually each and every person in one way or another; however, perhaps nowhere was the detrimental impact felt more severely than in the travel industry. In essence, people were terrified to leave the safety and sanctity of familiar surroundings and, as a direct result, airplane travel plummeted to a new low. This reaction to the potential for subsequent attacks caused untold numbers of airline employees to be furloughed or laid off indefinitely, while the airlines themselves took such an economic beating that many required government bailout in order to remain in business. As such, marketing tactics have reflected the need for people to overcome their fear and once again support the airline industry's precarious existence. Bibliography lists 13 sources.
Filename: TLCAirMk.rtf

Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines
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A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.
Filename: PPairlin.rtf

Airtours: package holiday to Morocco
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A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf

Alaska’s Retailers
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A 3 page paper offering abbreviated SWOT (strengths, weaknesses, opportunities, threats) analyses of Wal-Mart, Subway and IHOP in Alaska, followed by an equally abbreviated marketing plan for a gaming company in Alaska. Bibliography lists 3 sources.
Filename: KSmktgRetAK.rtf


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