There are HUNDREDS of essays in this category!
Each one is only $9.95/page with a free bibliography....
If you don't see any 'ya like, try a keyword search instead!

Papers On Marketing & Consumer Behavior
Page 19 of 306

Previous 5 Items Next 5 Items

Advertising Hershey Chocolate
[ send me this essay ]
A 7 page paper tracing the advertising of Hershey chocolate from the 1930s through the 1990s and into the present for the purpose of assessing message changes over time. It can be argued that advertising changes society, but in the case of Hershey's chocolate it needed to follow society rather than seeking to change it as leading products changed from cocoa to candy in individual servings. Bibliography lists 5 sources.
Filename: KSadvHershey.rtf

Advertising in Singapore
[ send me this essay ]
An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
[ send me this essay ]
This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf

Advertising on YouTube
[ send me this essay ]
This 5 page paper takes a hypothetical target market and explores how a YouTube campaign might be successful. Bibliography lists 5 sources.
Filename: SA743You.rtf

Advertising Techniques in the Wake of Current Events
[ send me this essay ]
15 pages. As current events change it is only natural that the marketing of consumer products must change as well. In the wake of natural disasters, war, and terrorist acts, we see marketing become more patriotic in nature. Other events spark unique advertising changes as well. The focus of this paper is how advertising must change with the times in order to keep the consumers' goodwill. Bibliography lists 21 sources.
Filename: JGAadtne.rtf


Page 19 of 306
<< more 11  12  13  14  15  16  17  18  19  20  more >>

Previous 5 Items Next 5 Items

Don't Forget:
If you're not sure about an essay, email meand I'll
get 'ya a free, one page excerpt from it!
If you don't see ANY essays on your topic, click <NEXT> for
more listings OR click "custom essays" to have a new one written!

 

Essay Boy Also Recommends These Other Great Essay Sites:
Essays and Papers On-File| Essay Finder| Essay Page| Essay Girl
12000 Papers and Essays| E - Coursework| Report Finders| 15000 Research Papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!