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Papers On Marketing & Consumer Behavior
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Advertisements: Appealing to our Need for Autonomy
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5 pages in length. The focus herein is on the consumer's need for autonomy in making purchases based on advertisements. Advertisers are more in control of the consumer than we might like to think. This paper will help point out how that is happening. Bibliography lists 5 sources.
Filename: JGAauton.wps

Advertising 1920 - 1940
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This 3 page paper considers how advertising changed during the 1920’s and how this reflected class and gender changes. The paper gives examples of advertisements that demonstrate this. The bibliography cites 10 sources.
Filename: TEad1920.rtf

Advertising According to Erikson
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A 4 page paper describing each of Erikson's eight stages of development and identifying a fictional character for each stage. The paper concludes with a short description of three articles describing research focusing on Erikson's theory. Bibliography lists 4 sources.
Filename: KSadvErikson.rtf

Advertising According to Erikson (2)
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A 4 page paper reviewing three articles of studies featuring Erik Erikson's theory of psychosocial development in the individual. Even though Erikson did not formulate his theory on the basis of scientific investigation, those coming after him with a desire to establish an empirical basis for either accepting or rejecting Erikson's theory of psychosocial development find that Erikson's theory stands quite well and bears scrutiny when subjected to empirical methods. Bibliography lists 4 sources.
Filename: KSadvErikson2.rtf

Advertising an ADHD Drug
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A 5 page paper criticizing an advertisement appearing in a national publication and offering an alternative approach. Drug advertising is more demanding than that for other products, and that advocating the use of drugs to manage ADHD is even more sensitive than others. Bibliography lists 4 sources.
Filename: KSmktgADHD.rtf


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