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Papers On Marketing & Consumer Behavior
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A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

A New Product
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This 20 page paper considers the development and strategy formation for the launch of a new product. The example use is an electronic book, but may be any consumer product. The writer examines issues such as identifying the market, mission statements, market segments, financial targets and budgets, copyright and patent protection, perceptual mapping, conjoint analysis and market testing. The bibliography cites 10 sources.
Filename: TEnewpro.rtf

A NEW YOUTH -- MARKETING PLAN
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This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.
Filename: MTnewyou.rtf

A Positive Slope on the Demand Curve - A Marketing Assessment
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A 5 page paper that critically assesses the argument that for some goods, the economics demand curve may exhibit a positive slope. Presented is an example using the current cola war between Coca Cola and Pepsi Cola and a shift in demand curve slope that could possibly occur were the equilibrium of this market disturbed. Also briefly discussed is the origin of this marketing assessment standard as introduced in Alfred Marshall's 1890 publication of Principles of Economics. Bibliography lists 3 sources.
Filename: LCcurve.doc


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