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Papers On Management And Business
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Apple Remains at the Forefront in the Classroom
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5 pages in length. Discusses the ability of Apple to remain on top in many of the competitive markets of computer technology through their innovative use of marketing to the education market. With a quick look at headlines around the world involving Apple Computer, it is easy to see that Apple is making its biggest impact in the world of education. Bibliography lists 4 sources.
Filename: JGAapple.wps

Apple; Background and SWOT Analysis
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This 11 page paper examines Apple Inc. The first part of the paper looks at the background of the company and its development. The second part of the paper discusses the position of the company in late 2007 and performs a SWOT analysis to examine the strengths, weaknesses, opportunities and threats that the company faces. The paper ends by presenting potential strategies which may help the company grow in the future. The bibliography cites 10 sources.
Filename: TESWOTapple.rtf

Apple; Loosing and Regaining Competitive Advantages
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This 14 page paper examines Apple; founded by Steve Jobs and Steve Wozniak, looking at h they lost their competitive advantage and the way in which they struggled to regain it, only appearing to have a sustainable success based on differentiation when Steve Jobs returns to the company after many years of absence and the iMac and iPod, supported by iTunes, are launched. The paper is based on a case study supplied by the student. The bibliography cites 10 sources.
Filename: TEappleCA.rtf

Apple; Management Functions
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This 6 page paper looks at the four functions of management; planning, organizing, leading and controlling and the way that Apple Inc. has used this to gain its’ current global position. The bibliography cites 5 sources.
Filename: TEapmang.rtf

Applied Covey
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A 4 page paper discussing Stephen Covey’s “Principle-Centered Leadership,” which should have been required reading in all of America’s boardrooms. Certainly Enron, Rite-Aid, Worldcom and others – and their stakeholders – could have benefited well from such a requirement. The purpose here is to align Covey’s “moral compassing” and “principle-centered power” with current management practices. Bibliography lists 4 sources.
Filename: KSmgmtCovey.rtf


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