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Papers On International Business
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Analysis of the Supermarket Sector in the UK
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
Filename: TEUKsprmkt.rtf

ANALYSIS: SUBMARINO.COM
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This 5-page paper is an analysis of Submarino.com, a consumer web site focusing on the delivery of products and services to Latin America. The paper discusses suggestions to an already written case study.
Filename: MTsubmar.rtf

ANALYZING THE RETAIL ENVIRONMENT: WAL-MART
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This 6-page paper focuses on Wal-Mart Stores, and the retail, economic and global environment in which it operates. Bibliography lists 6 sources.
Filename: MTwalmanal.rtf

Anheuser-Busch
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This 7 page report discusses the largest brewer in the United States in terms of its management style, philosophy, accomplishments, and future opportunities. Anheuser-Busch is undeniably an industry leader. The St. Louis, Missouri, brewery leads the industry in the United States with a market share of an amazing 47.5 per cent according to BrandWeek (06-19-00). Bibliography lists 10 sources.
Filename: BWswotAB.rtf

Annotated Bibliography
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This 41 page paper is an in-depth annotated bibliography prepared for a dissertation investigating low cost airlines in Ireland and the UK and potential future strategies. The bibliography lists 55 sources which range from generic strategy reference books to academic papers and articles and news articles and case studies concerning companies such as British Airways, RyanAir, EasyJet and the first airline company to follow a low cost strategy; Southwest Airlines. The sources are summarised and their usefulness assessed. The paper contains 55 sources.
Filename: TEanbibryan1.rtf


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