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Papers On Advertising Issues
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Analysis Of Advertising Effectiveness With SPSS
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5 pages in length. The objective is to determine the effectiveness of advertising with SPSS. Given the applicable outline, one will assess both the negative and positive aspects associated with the product. The analysis is pertinent to the ultimate sales outcome of a chain of record stores where thirty-six randomly chosen stores have been utilizing SPSS for a six-month trial period. In order to determine features of this particular advertising program, the writer discusses several considerations that must be made as a means by which to ascertain its effectiveness in bringing up the chain's bottom line. No sources cited.
Filename: TLC_SPSS.wps

Analysis of an Advertisement
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5 page analytical discussion (responses to approximately 11 short answer questions) of a full page color advertisement for Chloe-Narcisse Perfume. The writer discusses message, audience, reference groups, sociocultural determinants etc; Excellent for those studying subjects such as advertising or marketing. No bibliography.
Filename: Chloead.wps

Analysis of An Advertisement / Porsche
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7 pages worth of essay answers analyzing a magazine advertisement for cars by Porsche. The writer looks at the ad's message, target audience, reference groups, sociocultural appeal, imagery, encoding, and more. The original ad copy itself is no longer available. No Bibliography.
Filename: Porsche.wps

Analysis of razor advertisement
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A critical analysis of a magazine advertisement for a shaving razor, including the use of visual images, text, cultural associations and the composition of the target audience.
Filename: JLturbo.rtf

Analysis/ The Journal of Advertising Research
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A 5 page analysis and research paper that examines one specific publication—the Journal of Advertising Research. After a brief discussion of the purposes of the publication, the writer profiles a sample article from the May/June, 2000 issue of the magazine. No additional sources cited.
Filename: khjofadr.wps


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