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Papers On Advertising Issues
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Advertising to Educate and Benefit Consumers
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A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf

Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf

Airtours: package holiday to Morocco
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A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf

Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
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A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf

Alesse/Feminist Critique of Ad
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A 3 page research paper/essay that offers a feminist critique of an ad for an oral contraception medication called alesse. Bibliography lists 4 sources.
Filename: khales.rtf


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