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Papers On Business Management & Management Theory
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AT&T Public Relations
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An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with this company, one of their most recent PR activities is reported to demonstrate how they reach different audiences. Bibliography lists 12 sources.
Filename: PGattpr9.rtf

Attracting Human Capital
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This 4 page paper explains that the Human Capital concept is more about looking at employees as assets than as liabilities. Various authors and ideas are discussed. How to attract good employees is at the crux of this well researched paper. Bibliography lists 5 sources.
Filename: SA730hc.rtf

Attribution Theory
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Attributional theory is one way that managers have of understanding the motivational quality of the employee. This 5 page paper examines attributional theory as well as Alderfer's theory of motivation in order to explain the bias of managers for high effort workers. Bibliography lists 3 sources.
Filename: KTattbtn.wps

Autocratic Leadership Verses Democratic Leadership in the Unionized Workplace
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A 6 page discussion of different management styles. While the autocratic leadership style is not without its critics, many contend that it is necessitated by the need for detailed orders and instructions in the unionized situation. This style is compared with the democratic style of leadership as well as with other styles of leadership which encourage employee participation and motivation. Bibliography lists 7 sources.
Filename: PPunions.rtf

Automated Telephone Call Response Systems
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This 5 page paper is based on PGpsh1en.rtf, which considered certain issues including IVR systems; this paper presents a proposal for a research study on the topics discussed in the first paper. The writer explains the research methodology that will be used, the purpose of the study, time frame, scope and research environment. Bibliography lists 5 sources.
Filename: PGivrpro.rtf


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