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Papers On Business Management & Management Theory
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"We Have No Time For Marketing Research!"
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This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf

(The) Five Functions of Management
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6 pages in length. A general overview and discussion of management's five essential functions and their importance in the organization. Specifically, these five functions are : planning, leading, organizing, controlling, and implementing. No Bibliography.
Filename: Funcmana.wps

2 American Leaders
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A 5 page research paper that profiles 2 American leaders: Steve Jobs of Apple Computers and nursing theorist and innovator Virginia Henderson. The writer offers a profile of each leader and argues that these two individuals exemplify leadership qualities. Henderson's work changed the entire perspective of modern day nursing, making it more patient-oriented and humanistic. Jobs' missionary zeal towards computing has broadened the horizons of human knowledge by bringing computers into the home and making them "user-friendly" so that even children can access the Internet's broad knowledge base. Bibliography lists 5 sources.
Filename: kh2amld.rtf

360-Degree Feedback In Management
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A 5 page paper that analyzes the benefits and problems of using the 360-degree feedback management method. The writer supports the process as an important tool in improving worker moral and organizational effectiveness. Bibliography lists 5 sources.
Filename: Feedback.doc

3i Performance and Strategy
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This 16 page paper examines the private investment company 3i. The paper starts by reviewing the 2001 and 2002 financial performance, the second part of the paper then examines the strategy of the company with reference to the models of Porter, Hofstede, Bartlett and Goshal and others. The bibliography cites 11 sources.
Filename: TE3istrat.rtf


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