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Papers On Business - Management
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Budgeting Process and Uses
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A 7 page paper answering 8 questions about the budgeting processes and uses of the corporate budget, including one question about how budgeting led to a decision in the hospitality industry in 2006. Other questions include assessing the budget as an analytic tool; how the budget can be used to find and eliminate inefficiencies; and how it can be used in the business control cycle. Bibliography lists 7 sources.
Filename: KSacctBudPro.rtf

Budweiser Uses The 4 'p's In Advertising
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A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps

Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps

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This 8-page paper focuses on the best way to build a strong consultancy-client relationship. Bibliography lists 4 sources.
Filename: MTclicon.rtf

Building an Effective Communications Plan Within an Organization
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This 6 page report discusses an organization (a large insurance company) that has recently experienced a communication audit that has shown the company is not appropriately addressing internal communication problems. The point is made that at its most fundamental core, the issue is one of establishing and maintaining effective communication and positive employee relations is much more than just newsletters and memos. It is a process that requires establishing relationships with various groups within the organization and then openly communicating with those groups. Bibliography lists 5 sources.
Filename: BWaudcom.rtf

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