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Papers On Business - Management
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British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

British Virgin Islands Tourism 2004 - 2005
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This 10 page paper is a statistical analysis of the types of tourist travel to the British Virgin Islands (BVI) between 2004 and 2005. The paper starts with an introduction and a methodology and then uses official statistics to create data that would be useful in any analysis of the tourists going to the BVI. The bibliography cites 5 sources.
Filename: TEBVItour.rtf

BRL Hardy Case Study
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This 8 page paper looks at the case of BRL Hardy and two decisions that need to be made. Firstly, whether or not the company should introduce a new range of Italian wines and secondly, which low price wine should be introduced into Europe; one that has been developed especially for the UK market, or one that has been developed for the global market. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
Filename: TEbrlhardy.rtf

Brother International Europe Case Study
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This 10 page paper looks at a case study supplied by the student. Brother have a problem with their parts supply, the supply is slow, badly managed and resulting in poor employee and customers satisfaction level. The paper looks at the causes of the problems and suggests the way in which these may be remedied. The bibliography cites 5 sources.
Filename: TEbrother.rtf

Brother International(Case Study Analysis)
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This 10 page paper examines a case study submitted by a student. Suggestions are made on how to resolve problems and create a sustainable, well functioning company. Concepts such as management, vision and centralization are discussed. Bibliography lists 5 sources.
Filename: SA552Bro.rtf


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