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Papers On Business - Management
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Breakfast Meeting Marketing
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A 5 page paper in 2 parts. Part 1 discusses the “new” approaches to marketing made possible by advances in technology. The bottom line is that though methods may be new, the old principles still apply. Part 2 discusses issues to consider in organizing a breakfast meeting where marketers can communicate with potential customers face-to-face. Bibliography lists 3 sources.
Filename: KSmktgBrkfMtg.rtf

Breathe Right Strips Case Study
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This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.
Filename: TEbreathe.rtf

Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf

Brewery Group Denmark; A Case Study
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This 8 page paper looks at a case study provided by the student and answers four questions regarding the strategy chosen by The Brewery Group Denmark (BGD) such as what strategies have been used, how, if they are sustainable the quality the leadership and the way the company should develop to remain competitive in the future. The bibliography cites 15 sources.
Filename: TEBrewGD.rtf

Brewing Up Sales: Proposal to Supply Coffee to Peter Doughnuts
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A 7 page business proposal from Lighthouse Roasters to Peter’s Doughnuts to provide the 76-location chain with gourmet dark-roast coffee as a sole-source provider. Peter’s business has suffered from competition with Starbucks and Dunkin’ Donuts, and it seeks to add a gourmet coffee line in an effort to win back customers. Peter’s will sell its coffee at prices considerably lower than Dunkin’ Donuts, and far below Starbucks’ prices. The proposal suggests that Peter’s pays slightly more per pound than it had wanted to, while Lighthouse accept a price also slightly less than what it wanted, based on the belief that the increase in volume will translate to an increase in margin as well. Bibliography lists 4 sources.
Filename: KSmgBizProp.rtf

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