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Papers On Business - Management
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Brainstorming Strategies and Conflict Resolution
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This 3 page paper discusses what brainstorming is, methods of conflict resolution, and suggests that brainstorming might suggest better ways to handle conflict. Bibliography lists 4 sources.
Filename: HVConBrn.rtf

Brainstorming, Conflict Resolution and Team Dynamics
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This 6 page paper considers both the benefits and challenges of working in teams, as well as how teams can enhance their performance. Bibliography lists 6 sources.
Filename: HVtemdyn.rtf

BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf

Brand Equity Marketing
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A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.
Filename: PGbrandequity.wps

Brand Extensions
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This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growth. Both of these potential outcomes is examined, looking at theory and examples before the strategy of brand extensions is considered and a conclusion reached regarding whether or not it is a goods strategy. The bibliography cites 11 sources.
Filename: TEbrandex.rtf


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