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Papers On Business - Management
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Bottom-Line Business Ethics
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An 8 page paper discussing awareness and use of ethics and critical thinking in arriving at ethical business decisions. As the face of all American business underwent monumental change in the 1970s and 1980s, it appears to be poised to undergo still another wave of change in the form of greater attention to corporate ethical behavior. The purpose here is to investigate the origins of ethics; whether ethical behavior can be taught; and why today’s businesses so often seem to seek positive business results only for short-term gains. Bibliography lists 13 sources.
Filename: KSbusEthicsTBL.rtf

BOTTOM-UP VS. TOP-DOWN: THE BEST SALES MANAGEMENT
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This 3-page paper discusses two types of sales budget forecasting: bottom up vs. top down, and discusses the advantages and disadvantages of each. Bibliography lists 5 sources.
Filename: MTbottop.rtf

Boundary Management
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This 6 page paper looks at boundary management in organizations. The paper outlines what is meant by boundary management and why it is important. The concept is then considered in the context of teams and leadership, looking at different behaviour roles that may be observed to overcome boundaries and barriers to communication. The bibliography cites 6 sources.
Filename: TEboundM.rtf

Bowflex’s Marketing Mix
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A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
Filename: KSmktgBowflex4Ps.rtf

Bowling in Britain
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A 5 page paper addressing parts of a business plan for a combination bar and bowling center that will also offer other games conducive to league play. The plan calls for leasing both space and equipment, enabling “The Blackbird” to always be offering new, high quality gaming equipment. Bibliography lists 3 sources.
Filename: KSbusPlBowl.rtf


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