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Papers On Business - Management
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BMW’s Mini Cooper
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In 2001 BMW took a risk and re-launched the famous 1960’s small car; the mini. This 10 page considers the car and its markets, the way it competes in a fiercely competitive market and the value it creates for shareholders. The paper also looks at areas of potential improvement and outlines a plan for improvements to increase customer satisfaction and support future sales. The bibliography cites 21 sources.
Filename: TEbmwmini.rtf

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf

BMW; A Research Proposal
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BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appear to have succeeded. This 10 page paper is a research proposal with the aim of identifying how and why BMW have been unable to attract new target markets. The paper presents research aims and objectives, a literature review, a methodology and a timescale for the research. The bibliography cites 6 sources.
Filename: TEBMWfail.rtf

BMW; HRM, Discrimination and Divergence
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This 21 page paper looks at BMW in the UK and their HRM practices to assess how they embrace diversity and fulfil the legal for anti discrimination requirements. The paper begins with an outline of BMW in the UK and the way that have developed the employment relationship. The paper then considers the legal requirements under UK and EU law, looking at the different types of potential discrimination. Using the information regarding the company, the legal position and data regarding the industry as a whole the potential risk areas for BMW are assessed. The bibliography cites 28 sources.
Filename: TEbmwhrm.rtf

BMW; SWOT Analysis
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This 9 page paper looks at the strengths, weaknesses, opportunities and threats surrounding this independent motor company. The paper focuses on this analysis, with many examples used to illustrate the points raised, such as the marketing as well as research and development. Also included in the analysis are is the failed attempt and regenerating Rover. The bibliography cites 7 sources.
Filename: TEBMWswt.wps


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