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Papers On Business - Management
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BLUESUITMOM AND LIES: EVERYDAY BUSINESS OR AN ETHICAL BREACH?
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This 6-page paper discusses Maria Bailey and how she stretched the truth of her BlueSuitMom.com business, and whether this was an unethical thing to do. The paper points out that yes, it was unethical, because she lied, and no one can trust her as a result. Bibliography lists 3 sources.
Filename: MTliarbm.rtf

BMD; A Case Study in Vertical Integration
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This 10 page paper looks at a case study of attempted expansion and profit maximisation by way of vertical expansion through acquisition. The case study concerned can be seen as a lesson in the mistakes and risks of this type of expansion. Moving away from core competencies is always a risky proposition, BMD, a lumber yard company attempted forward integration without the necessary changes required. This paper is a demonstration that a perceived synergy is not always real, and considers the other changes needed to make vertical integration a successful and profitable exercise. No additional sources were used.
Filename: TElumver.wps

BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
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This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf

BMW and Rover
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This 3 page paper outlines the acquisition of Rover by BMW, why they made the acquisition and why it went wrong. The paper starts by considering the position of BMW within the automotive market, explains why the acquisition offered so many opportunities, why they were not realised and the strategy that BMW followed after accepting this failure.
Filename: TEBMWrover.rtf


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