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Papers On Business - Management
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BCG Analysis of Apple Inc.
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This 16 page paper takes an in-depth look at Apple Inc performing a analysis of the firm using the Boston Consulting Group Matrix which classifies products or business units in to categories of cash cows, shooting stars, question marks or dogs. The paper looks at the development of Apple and its product ranges, how it has managed the product range and the current position of the firm. The bibliography cites 11 sources.
Filename: TEBCGapple.rtf

BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.
Filename: TEsnapple.rtf

BCG Matrix and AXA
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This 3 page paper uses the Boston Consulting Group Matrix to examines the multinational financial management company AXA and consider the recent strategies decisions. The paper also considers the benefits that competitors may gain if AXA were using the BCG matrix as a strategic tool and they discovered this tactic. The bibliography cites 8 sources.
Filename: TEAXABCG.rtf

BCG; AXA
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This 7 page paper uses the concept of the Boston Consulting Group matrix to examine the multinational financial services company AXA. The paper looks at the categories of shooting stars, cash cows, dogs and question marks to examine the different business units and consider the current and potential future strategies. The bibliography cites 10 sources.
Filename: TEBOSAXA.rtf

Beachy Kites Startup
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A 5 page paper forming a retail specialty kite store. Included in consideration are company background, mission, market analysis, description of products and financial requirements. Breakeven is seen to be the sale of 29 units monthly, and the store is shown as being profitable within four months of opening. Bibliography lists 3 sources.
Filename: KSkites.doc


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