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Papers On Business - Management
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Apple Computer Supply Chain Issues
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A 3 page paper answering the question, "How does Apple incorporate make-to-order, make-to-stock and assemble-to-order in its major products?" Apple does make- and assemble-to-order to a degree, but for the most part it is make-to-stock that is its focus. Bibliography lists 4 sources.
Filename: KSsupChnApple.rtf

Apple Computer’s Industry in 2002
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A 6 page paper based on Harvard Case 8-702-469. In many respects, Apple Computer has been the popular villain of personal computers, evoking strong responses from virtually all corners. Those who are loyal to Apple products are extremely loyal; those who are not do not regard them as serious machines capable of performing serious tasks. Apple’s management has been protective of the products since their inception, but in 2002 the time had come for Apple to acknowledge the fact that creativity exists outside of the Apple complex. The paper uses Porter’s five forces to analyze Apple’s industry and makes recommendations. Bibliography lists 6 sources.
Filename: KSmgmtApple2002.rtf

Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps

APPLE INC. AND LOGO
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This 3-page paper discusses the Apple logo and its effectiveness when it comes to advertising the company and its products. Bibliography lists 2 sources.
Filename: MTapplogo.rtf

Apple Inc. Business and SWOT Analysis
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This 8 page paper examines the company Apple Inc run by Steven Jobs. The paper looks at the performance of the company 2003 – 2006 and conducts a SWOT analysis to looks at the strengths, weaknesses, opportuntities and threats including consideration of the iMac brand and the iPod MP3 players. The bibliography cites 10 sources.
Filename: TEappinc.rtf


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