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Papers On Business - Management
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Analysis of the Microsoft Corporation in Relation to Morgan’s Organizational Metaphors
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This is an 8 page paper discussing the Microsoft Corporation in relation to four of Morgan’s organizational metaphors. The multi-billion dollar Microsoft Corporation reflects many of the organizational metaphors as outlined by Gareth Morgan in his 1986 text “Images of Organization”. Four of Morgan’s metaphors (organization as culture, machine, organism and brain) are used in relation to the Microsoft Corporation. The Microsoft Corporation has developed in its mission and action elements which include a powerful value statement for its employees in which they share similar commitment, values, and characteristics considered important to the corporation (culture). At the same time, Microsoft exhibits elements of a goal-oriented machine in which its dedication to innovation and excellence is balanced with its need for control. From a biological organism perspective, Microsoft is able to adapt to change within the market including the anti-trust decision against Microsoft in which they had to allow manufacturers to include competitor software with Windows. Lastly, Microsoft well exemplifies the metaphor of the brain in which it has throughout its history and continues to today, respond and predict future trends in the market and intends to continue being the major innovator in regards to future demands. Bibliography lists 7 sources.
Filename: TJMorgm1.rtf

Analysis of the Multiplex Market
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This 6 page paper considers the recent development market of the multiplex cinema in the United Kingdom. The paper considers the existing problems of the mismatch between supply and demand due to the failure of companies to read the market correctly. The paper then undertakes a competitor analysis, recognising that the competing facilities may not be cinemas, but other entertainment choices. The final part of the paper looks to future recommendations for the industry. The bibliography cites 4 sources.
Filename: TEcinema.wps

Analysis Of The Skiing Industry
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A 5 page paper on the Skiing Industry. The writer looks at the rising stock prices of specific companies and some of the causal factors involved. Pricing strategies, weather conditions, fees, services, and even issues concerning the "Federal rent" paid by ski resorts are all factored in. Bibliography lists 4 sources.
Filename: Skiindus.wps

Analysis of the Supermarket Sector in the UK
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
Filename: TEUKsprmkt.rtf

Analysis of the Target Corporation
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5 pages in length. Target Corporation is re-inventing itself in a time when most retail discounters are having troubled times. In fact, with Target's new logo-display ads and 'cheap chic' atmosphere, it is rapidly becoming a major competitor for all of the other major discount chains. Bibliography has 10 sources.
Filename: JGAfashn.wps


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