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Papers On Business - Management
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Analysis of Kia Motors in Spain
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7 pages in length. This analysis of Kia Motors located in Spain is based on the nine criteria found on the website www.efqm.org, the website of The European Foundation for Quality Management. The European Foundation for Quality Management was founded in 1988 by the Presidents of fourteen major European companies, and it is endorsed by the European Commission. Presently the membership is in excess of six hundred organizations. These organizations range from major multinationals and important national companies to research institutes in prominent European universities. Bibliography lists 2 sources.
Filename: JGAukcom.wps

Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf

ANALYSIS OF LEARNING ORGANIZATION CONCEPTS
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This 6-page paper discusses concepts of a learning organization including systems thinking. Bibliography lists 2 sources.
Filename: MTleaorgan.rtf

Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf

Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf


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