Amtrak: History and Future
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An 8 page paper discussing Amtrak's present position. By all accounts, the existence of a national railway network appears to be a good thing. We as Americans have believed that for more than a century now, but time for Amtrak to prove the value of that belief is running out. Currently and under Congressional mandate, Amtrak is working feverishly to become a self-sustaining, profit-generating business by the end of 2002. It has not yet reached its goal, but indications are that it has good, solid chances of arriving there. Whether the train will be on time is the greatest question at present. Bibliography lists 11 sources.
Filename: KSamtrak.wps

Amy and Air Force Exchange Services
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A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.
Filename: KSmktgAAFES.rtf

An Advertising Campaign for L'Oreal's Redkin Brand in Australia
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This 11 page paper proposes a marketing campaign for the Redkin hair care range of products in Australia, however the campaign suggested is suitable be undertaken in other areas. The paper starts with a brief executive summary and then looks at the company, the brand, the target market. The competitors and suggest the use of national advertising supported by road show promotions. The bibliography cites 7 sources.
Filename: TEredkin.rtf

An Amazon.com Case Study;
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This 10 page paper consider the e-retailer Amazon.com and its current position. This paper first considers the strategic position of Amazon and then goes on to look at the difficulties in valuing dot com companies. The final part of the paper then looks at the financial performance of the company. The paper includes 2 graphs and cites 16 sources.
Filename: TEamazn5.wps

An Analysis and Comparison of Articles on Marketing
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This 5 page paper compares two articles related to customer satisfaction. One looks at causes of satisfaction and the other discusses methodology for data collection and measurement. Bibliography lists 2 sources.
Filename: SA13Sats.wps