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Papers On Business - Management
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American Express
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This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.
Filename: Amex.wps

American Express & Leadership
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A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.
Filename: khamex.rtf

American Express - Brief Analysis
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This 4 page paper discusses the company's strategy, business model, leadership and what innovations improve their competitive advantage. Bibliography lists 7 sources.
Filename: PGamex06.rtf

American Express Diversity Plan
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This 5 page paper begins with a short history of the company from its founding as a delivery business to its entrance into charge cards in the late 1950s. The rest of the paper explains the company's diversity plan and activities, including recruitment, support groups and other activities. The essay ends by reporting that American Express in on the 2009 list of the top 50 companies in diversity management. Bibliography lists 8 sources.
Filename: PGamex9.rtf

American Express: Benefits of Structure and HRM
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A 6 page paper discussing how structure supports American Express’ efforts to remain an employer of choice. American Express provides several examples of what constitutes “doing it right.” From its African-American CEO to its line workers, the company enjoys status as an employer of choice. It has attained that position over a period of years, and the distinction has enabled it to withstand external circumstances that ended the existence of many of the companies of the travel industry. Bibliography lists 10 sources.
Filename: KSmgmtAMEX.rtf


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