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Papers On Business - Management
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Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines
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A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.
Filename: PPairlin.rtf

Airplane Crash: A Case Study and Analysis
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This 5 page paper provides a case study regarding the aerospace industry and the use of quantitative analysis. FTA as a mode of analysis is explained in depth. Bibliography lists 3 sources.
Filename: SA433FTA.rtf

Airport Management
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This 6 page paper considers some of the current issues facing airport mangers. Issues discussed include security, budgetary control and constraints and the way in which simulation models are used and may be used in the future. The bibliography cites 9 sources.
Filename: TEairpot.doc

Airtours: package holiday to Morocco
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A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf

Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
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A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf


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