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Papers On Business - Management
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Airline Advertising
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This 10 page paper considers the statesmen that "Too much contemporary airline advertising is boring, stereotyped and sexist". The paper examines this using six different airlines advertisements, for television and print and deconstructing the marketing content. The bibliography cites 11 sources.
Filename: TEairadv.rtf

Airline Deregulation Today
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8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources.
Filename: JGAdereg.wps

Airline Industry - Profitability And Risk Management
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This 10 page paper is the beginning proposal for a research study that asks if there is a relationship between operational risk management and profitability in the airline industry. The paper presents the problem, the questions, an overview of the literature on the topics and the research design. Bibliography lists 15 sources.
Filename: PGairrsk.RTF

Airline Industry Analysis
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A 4 page paper analyzing the airline industry according to Porter’s five forces. The paper concludes that critical factors for success in the industry include the ability to compete in ways different from competitors and intense customer loyalty. Most airlines struggle to achieve these ends. Bibliography lists 3 sources.
Filename: KSairIndAnalyPort.rtf

Airline Industry Model: Tight Oligopoly
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A 5 page paper discussing the industry structure that emerges as mergers and acquisitions continue to occur within the airline industry. It is not the old airlines that consistently gain highest ratings in customer satisfaction, safety, efficiency and performance, but rather Southwest - the only one that refused to operate in the same manner as the older, more established airlines. The anti-competitive bent to which major airlines cling ultimately is bad for them as well as for consumers. Whereas a loose oligopoly may be beneficial in the airline industry, one that is as highly concentrated as that which exists now is not. Bibliography lists 3 sources.
Filename: KSairOligo.rtf


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