Advertising The American Dream
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This 5 page paper reviews three advertisements found in the October, 2001 issue of SELF magazine in light of Jack Solomon's ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads. Bibliography lists 4 sources.
Filename: SA140Ad.rtf

Advertising to Children
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A 5 page paper discussing the ethics of advertising directly to children. One of the largest and growing consumer markets is that of children under 15 years old. This group increasingly has their own money with which they can make their own decisions, and they are making those decisions with a vengeance. For whatever reason, parents are giving over spending decisions to their children. With older children, it is good training for them to be making many of their own purchasing decisions. But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. Bibliography lists 8 sources. Adv-Kids.doc
Filename: AdvKids.rtf

Advertising to Educate and Benefit Consumers
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A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf

Advertising’s Basic Components
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A 6 page paper analyzing common advertising practices. The primary tool of the “promotion” component of the marketing mix, advertising contains specific components serving as tools used to convey the advertiser’s message. This paper explores qualities of the visual, aural and copy components, illustrating each with examples of current or recent campaigns. Bibliography lists 10 sources.
Filename: KSmktgAdvBasics.rtf

Advertising: History, Overview, Future Trends
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A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.
Filename: KSadvHistOverv.rtf