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Papers On Business - Management
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Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf

Advertising Industry Study
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A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs.
Filename: Adinst.wps

Advertising Is Not Free Press
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A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography.
Filename: Freeadv2.wps

Advertising Issues
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A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.
Filename: khadvis.rtf

Advertising Issues
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A 5 page paper that discusses specific issues related to advertising. The first section discusses what puffery is and provides examples, the second discusses certain brand principles and two that Starbucks used and then forgot, and the third brief section critiques an ad for Wonderbra. Bibliography lists 4 sources.
Filename: PGadis3.RTF


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