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Papers On Business - Management
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Ad Analysis - Martha Stewart Everyday Colors®
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A 6 page paper analyzing a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The advertisement is for Martha Stewart Living Omnimedia’s line of Martha Stewart brand paint colors. The paper assesses the advertisement for appropriateness for the audience and effectiveness in its message, concluding that it meets both conditions. Bibliography lists 1 source.
Filename: KSadvMarStew.rtf

Ad Analysis / Advertising Winn-Dixie's Marketplace Supermarket
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A 6 page paper analyzing a full page advertisement appearing in the October, 1998, issue of Southern Living. The paper discusses the marketer's use of image, including color, issues of class and gender and how their services can allow a 40-ish mom to study for her final while using Marketplace non-grocery services to keep her family from missing out on the other things she might otherwise be doing, including making dinner and a birthday cake. Every mother doing something besides mothering is concerned that she does the one without leaving the other undone. This advertisement reflects this stance in its images, and shows respect for those feelings and responsibilities, and does it all through an image that conveys upper-middle class comfort. No bibliography.
Filename: Winndix.doc

ADA and the Hospitality Industry
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This 8 page paper looks at the Americans With Disabilities Act and how it affects the hospitality industry. ADA is defined. Cases related to various industries in the hospitality sector are provided. Bibliography lists 7 sources.
Filename: SA347hos.rtf

ADA's Impact on Human Resources Management
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This 6 page paper provides an overview of the 1990 Americans with Disabilities Act and its impact on HR departments. Hiring and firing practices, as well as record keeping procedures are discussed. How to avoid a lawsuit due to ADA is also an underlying theme of the paper. Some examples are provided. Bibliography lists 5 sources.
Filename: SA310ADA.rtf

ADA’s Effect on Small Business
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A 23 page paper discussing the effect that the Americans with Disabilities Act of 1990 has had on small business in costs of compliance. The law originated with good intentions and originally exempted very small businesses from needing to comply in any but the very broadest terms. Since then, however, other “disabilities” such as obesity have gained official recognition as disabilities, and activist groups have sued small business owners to force them into compliance despite the costs and despite lack of complaints by disabled customers or workers. The paper argues that the ADA as it applies to small business is oppressive and imposes undue burden on small businesses. Bibliography lists 10 sources.
Filename: KSadaSmBiz.rtf


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