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Papers On Business - Management
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Accountancy, Decision Making, Marketing, Motivation - Tutorial
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This 62 page paper incorporates 5 essays addressing different topics within the general headings in the title. Essay #1 begins with a scenario and then discusses quantitative methods for forecasting, specifically explaining the time-series decomposition model. The essay does not include actual calculations but describes this model. Essay #2 focuses on strategic marketing management and includes discussions of developing brand loyalty and brand equity and marketing and advertising to gain market share. This essay also includes a discussion of the importance of global branding. Essay #3 is about managing people and organizations and includes discussions and explanations of several theories of motivation, including a discussion of theories of motivation for today's knowledge workers. Essay #4 discusses accountancy for managers and includes explanations of the absorption costing approach, marginal costing and activity based costing. The last essay is about strategic decision making and competitor analysis. It discusses economies of scale, economies of scope, marginal costing, price elasticity of demand. This final section also includes a comprehensive discussion of Porter's structure -> conduct -> performance paradigm and resource-based approaches to strategy. Numerous examples are incorporated in each section. 4 Illustrations are included. Tutorial comments are incorporated throughout the text. Bibliography lists 44 sources.
Filename: PG52mis.rtf

Accountant Responsibilities
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A 6 page paper. The first half of this essay describes the functions and responsibilities of an accountant and managerial accountant. The second half discusses questions related to Claire's Antiques, a fictitious company. specifically, the writer discusses fixed vs. variable costs and the just-in-time inventory control system. Bibliography lists 5 sources.
Filename: PGacctj.RTF

Accountants' Role In Environmental Issues
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A 5 page paper. The questions posed are: Should accountants become more proactive in environmental issues? and Should auditors become more proactive in environmental issues beyond reporting? And, if so, what role should either play? The writer discuses the primary role of fiscal auditors and responds to the question. The writer then illustrates what steps accountants might take to be more proactively involved. Bibliography lists 5 sources.
Filename: PGacten.rtf

Accounting - Government Mandates And Business Ethics
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A 2.5 page paper. The dramatic scandals involving auditors and accounting practices have left all finance but especially the accounting industry in the spotlight. New government mandates have been issued regarding accountants and auditors. This essay points out that unethical practices led to new regulations and, in turn, very nearly precludes innovations in this industry. Bibliography lists 4 sources.
Filename: PGacct.rtf

Accounting at River Beverages and Atlantico
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A 7 page paper discussing budgeting processes at River Beverages and at Atlantico. River Beverages strives to gain a high degree of accuracy, incorporating many unnecessary steps in the process and holding production managers accountable for the performance of non-production departments (i.e., sales). Atlantico's approach is only to "do even better next year," costing it the possibility of price breaks and more effective use of available labor. Bibliography lists 3 sources.
Filename: KSacctRvrBevAtln.rtf


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