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Papers On Business - Management
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A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

A Research Proposal to Explore the Use of Decision Support System in E-Commerce
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This 27 page paper is a research Proposal to Explore the Use of Decision Support System in E-Commerce and includes a literature review. The use of both E-commerce has increased tremendously over the last decade. E-commerce is usually seen as sales over the internet but actually incorporates any transactions over an electronic medium. This is usually seen as an advantage. This paper considers how the use of Decision Support Systems (DSS) may help a business to enhance their e-commerce strategy and align strategies so that the efficiency is increased and results in a better profit. Many companies, such as Air Canada and FedEx already use DSS to great advantage increasing the efficiency through management of their resources. These are systems designed espially for those companies, but DSS are also available over the counter for smaller companies. The paper then shows how, with the use of a qualitative case study, following an extensive literature review the student can undertake primary research to identify the option model for the use of DSS is any given industry. The bibliography cites 11 sources.
Filename: TEdssecom.rtf

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf

A Review of Ace Project Software
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This 3 page paper examines the software and looks at it in terms of project management. Research is provided to support the assumptions. Bibliography lists 3 sources.
Filename: SA804Ace.rtf

A Review of Burawoy's Manufacturing Consent
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This 12 page paper provides a review of Burawoy's book that takes a sociological view of the worker and work environment. The book draws on Marxist ideology but expands on it through the use of a case study. Burawoy creates his own theory with a look at a company over a span of several decades. Bibliography lists 5 sources.
Filename: SA235Bur.rtf


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