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Papers On Business - Management
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A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf

A Plan for Change
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This 8 page paper considers a case supplied by the student of a golf course that is under performing following a downturn in the economy. The writer demonstrates how to build a plan for the future by considering the assets and opportunities by maximising the use of resources and minimising liabilities. The bibliography cite 5 sources.
Filename: TEgolfco.rtf

A Plan for Change at Coca-Cola
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This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.
Filename: TEcokech.rtf

A Plan for Hester (Case Study Analysis)
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This 4 page paper examines a company called Hester, a small airline that merged with USAir. In this case study submitted by a student, the current state of the firm is discussed as it respects benefits for employees. How can the company make effective benefits cuts? Bibliography lists 2 sources.
Filename: SA532Hes.rtf

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf


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