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Papers On Business - Management
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“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine
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A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed.
Filename: PPadGameSystem.rtf

“Pre-testing and creativity in advertising”
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A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign. Bibliography lists 5 sources.
Filename: JLpretest.rtf

“Pyramid Power” IT
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An 8 page paper discussing the IT pyramid and its various levels, then identifying the place that two companies, USAA and Ford Motor Company, occupy in the pyramid. Includes 2 figures. Bibliography lists 3 sources.
Filename: KSitPyrPower.rtf

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”
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A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.
Filename: PPmarketingMCpriceless.rtf

“Sports marketing”
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An eight page paper which looks at several aspects of sports marketing, in terms of the potential consumer base, marketing strategies, the importance of market research and the way in which these factors affect both sport itself and sports-related products. Bibliography lists 6 sources
Filename: JLsportsmark.rtf


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