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Papers On Business - Management
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“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”
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This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.
Filename: TEmarpromh.rtf

“Marketing to Women” by Martha Barletta
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A 10 page chapter by chapter review of Martha Barletta’s “Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment.” No additional sources cited.
Filename: RAmrwmn.rtf

“New Venture Creations”
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A five page paper which looks at the problems and difficulties which may be encountered by new business ventures in the first twelve months of operation, and how many of these can be anticipated and alleviated by thorough planning and research. Bibliography lists 2 sources
Filename: JLnewvent.wps

“Older Workers and the 1967 Employment Act”
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A five page paper which looks at the way in which the 1967 Age Discrimination Employment Act is utilised by older workers in cases of unfair dismissal and discrimination, and considers the perception of older employees in general by corporations. Bibliography lists 4 sources.
Filename: JLolderworkers.wps

“Out of this Furnace” and “Fast Food Nation”: A Common Lesson
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A 4 page overview of the books by Thomas Bell and Eric Schlosser. This paper presents the contention that the same societal problems which confronted the Progressives in the early part of the twentieth century, problems similar to those revealed in “Out of this Furnace”, continue to confront us today. “Fast Food Nation” reveals, in fact, the same societal hierarchy and injustices which were present in society some one-hundred years ago. No additional sources are listed.
Filename: PPfurna2.rtf


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