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Papers On Business - Management
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'Marketing Myopia' - Still Relevant After Nearly 40 Years
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This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps

'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus
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It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited.
Filename: PCtoys.doc

“Accident Investigation”
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A paper which looks at the way accident investigations are conducted, and considers how such investigations can be evaluated in terms of assessing the combination of factors which contribute to an accident and the way in which conclusions are reached and recommendations made to improve safety procedures as a result.
Filename: JLaccident.wps

“Anita Roddick”
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A six page paper which looks at the career of Anita Roddick and the development of The Body Shop, as an example of an entrepreneurial enterprise which has demonstrated consistent success.
Filename: JLRoddick.rtf

“Because I’m Worth It”; The Marketing of L’Oreal
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This 5 page paper considers the marketing of L’Oreal, how it is undertaken, who the target market are, how they are reached and why the advertising is so successful. The bibliography cites 9 sources.
Filename: TEloreal.rtf


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