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Papers On Business - Management
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A FINANCIAL ANALYSIS OF AMS
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This 5-page paper examines the financial information of book distributor Advanced Marketing Services, Inc., and provides an analysis as to the company's investment potential. Bibliography lists 3 sources.
Filename: MTAMSfin.rtf

The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf

BANK OF AMERICA AND THE PORTER MODEL
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This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources.
Filename: MTbaofam.rtf

Changes in Marketing Function
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A 5 page paper that discusses the many changes that are occurring in relationship to marketing function today. These changes are the result of technology and the changing preferences of the consumer. One of the most promising avenues of pursuit, for those involved in marketing function, is the Internet. Bibliography lists 2 sources.
Filename: RAfunct.wps

Neural Networks / History, Design, & Use in Decision - Making Models
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A 16 page research paper on neural networks. The writer defines these computer models of human brain/though patterns, provides an historical overview of their role in artificial intelligence development, and explains in great detail just how neural net systems work. Most importantly, attention is turned to how neural networks are used as decision support systems. Bibliography lists 12 sources.
Filename: Neuralnt.wps


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