Papers On Business - Management
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Liquid Candy Wars / Coca-Cola Versus Pepsi
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
Filename: JGAcolas.rtf
COCA-COLA AND TOTAL QUALITY IMPROVEMENT
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This 5-page paper, by using various examples from the Coca-Cola company, attempts to address the execution phase for Total Quality Implementation including management support, customer satisfaction and employee feedback. Bibliography lists 5 sources.
Filename: MTcocaqu.rtf
Sexual Harassment in the Workplace
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This 6 page paper provides a fictitious case study, provided by a student, regarding a sexual harassment scenario where a female boss has created a hostile environment for one of her male employees. General information regarding harassment is provided, including the relevance of Title VII of the 1964 Civil Rights Act. Much of the paper comprises a memo written to the CEO concerning the matter. Bibliography lists 10 sources.
Filename: SA010sex.rtf
FACTORS IN ORGANIZATIONAL CHANGE
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This 5-page paper discusses several concepts associated with organizational change including the Force Field Theory, change process and change management and organizational development and organizational management. The essay attempts to compare and contrast these concepts, and concludes with suggestions on how to reduce employee resistence to change. Bibliography lists 2 sources.
Filename: MTorgfor.rtf
CEMEX S.A. de C.V.
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This 7-page paper is an overview of the Mexican cement company Cemex S.A. de C.V. Taken from a case study regarding strategic decisions the company needed to make to operate globally, the paper outlines how Cemex managed to extracate itself from its 1998 problems. Bibliography lists 6 sources.
Filename: MTcemexs.rtf